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1. Preheat your oven to 350°F.
2. In a small bowl, mix together the paprika, garlic salt, pepper, rosemary, and cayenne pepper to make a dry rub.
3. Rub the dry rub all over the beef rib roast, covering it completely.
4. Place the rib roast in a roasting pan bone side down.
5. Pour the beef stock into the bottom of the roasting pan.
6. Roast the rib roast in the preheated oven for about 2-2.5 hours, or until a meat thermometer reads 135-140°F for medium-rare or 145-150°F for medium.
7. Remove the roast from the oven and let it rest for 15-20 minutes before slicing.
8. Slice the rib roast and serve with your favorite sides.
Preparation Time: 10 minutes
Cooking Time: 2-2.5 hours
Total Time: 2.5-3 hours
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